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Qualery signs a sponsorship agreement with Club Deportivo Toledo and becomes its official coffee supplier.


Qualery signs a sponsorship agreement with Club Deportivo Toledo and becomes its official coffee supplier.

"With good experiences, members and clients will feel proud to belong to the club, to the brand ... because the success that is shared always multiplies."

The Toledo Sports Club and Qualery, a company specialized in the production and commercialization of roasted and soluble coffee for the vending, dispensing and collective sectors, have just sealed a new sponsorship agreement whereby the company becomes part of the list of sponsors club officers in the coming seasons. The signing ceremony of the agreement, which was held this morning in Salto del Caballo, was chaired by Juan Juárez, president of the Toledo Sports Club and Saúl Álvarez, CEO of Qualery.
During the presentation, Qualery stressed that with his support he hopes that the Club will reach the highest categories, promoting and supporting the main team and working with the quarry from within. Likewise, the good work of the Club last season and the important role of football, and of sport in general, in human development and, of course, in the health of the people who practice it has been highlighted.

"Since our inception we have maintained a close relationship with the world of sport, integrating it into our corporate social responsibility policy to continue betting on a healthy lifestyle and supporting another of our passions, sport," said Saúl Álvarez, CEO of Qualery. The effort and work of the rest of the Club's sponsors has also received a special mention. For his part, the president of the Toledo Sports Club, Juan Juárez has shown his “satisfaction with the sincere collaboration that we have found with Qualery, a benchmark brand in its sector and with which we will go hand in hand in the coming years. The Club Deportivo Toledo as a soccer team and Qualery, a leading company in its sector, has as of today the common goal of continuing to grow together. "
As part of this agreement, from this same month of January and for the next few years, Qualery will be the official supplier of coffee and other products and services related to its scope of action, something with which both entities intend to reinforce the feeling of belonging and a great connection between the values ​​of the Club Deportivo Toledo and the Qualery product. “The work that the entire team has been doing in recent seasons is unbeatable and we faithfully believe that, with good experiences, members and customers will feel proud of belonging to the club, the brand ... because the success that is shared, always it multiplies ”, highlighted Álvarez. Although the sponsorship agreement does not include the inclusion of the Qualery logo on the kits, there will be an important image presence at the Salto del Caballo stadium, as well as other joint promotion and image actions.
With this agreement Qualery highlights its dedicated commitment to sport and its ability to research and develop new products specially designed and focused on the sector and, primarily, on athletes. With these drinks, the Toledo company intends to contribute to the industrialization of the culture of flavor, enhancing the well-being and health of people through a range of products aimed at their sensory fullness at any stage of their life.
About Qualery Coffee
The coffee that Qualery will provide to the Club is a specialty coffee according to the standards of the Specialty Coffee Association (SCA); Specifically, it is a 100% Arabica Nicaraguan coffee of the Caturra and Catuaí red variety, which is obtained following a very natural and, to a large extent, artisanal process. It is grown at an altitude of 1,250 meters and dries directly on African beds in the sun. In addition, it is obtained through very complex natural processes with a delicate fermentation, which allows to achieve an explosion of flavor and aroma, a balanced body and a perfect balance in acidity. A coffee that also helps preserve muscle, promotes sports performance, microcirculation and oxygenation of tissues, as well as recovery after intense exercise.

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